PG tips has expanded its range with the addition on three new Speciality tea flavours, Earl Grey, Assam and English Breakfast.
Available to retailers now, the new flavours are set to tap into the growth of the Speciality tea sector.
Packaging features tasting notes and flavour information to help introduce consumers to Speciality tea.
The teas have an rrp of £1.99 for packs of 40 and £3.49 for packs of 80.
The launch is also being supported by a £2m media investment covering PR, experimental and sampling activity.
Lola Danlos, brand manager for PG tips Speciality tea at Unilever UK, said: “Consumer research has shown that consumers want more accessible, special flavours of Speciality tea.
“Our three new delicious variants, each beautifully boxed in our recently revamped pack designs, aim to satisfy this demand and tap into the growing trend for Speciality tea.”