Peroni Nastro Azzurro has unveiled a giant digital cube installation that will tour the UK, as well as a new mobile app.
The giant digital cube installation will sit in high traffic urban areas showcasing the Peroni Nastro Azzuri spring/ summer advertising campaign. The cube will also use the latest humn recognition technology to interact with passers by by recomending a collection of items based on their gender and style. Consumers will then be urged to download the Vivi in Stile Peroni app.
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