Peperami is carrying out a six-figure marketing campaign for its Tex-Mex flavour and Snack Pack format.
The campaign, launched in mid-January, comprises a TV sponsorship and branded partnership deal with Comedy Central UK, a dedicated ad campaign, and the return of the Pork Tour sampling campaign. All elements are linked by the concept of “When hunger strikes, snack back” and will feature the Peperami Animal and his mission of helping consumers defeat their hunger.
January also marks the return of the Pork Tour – a guerrilla sampling campaign which will see the Peperami Animal and his Pork Truck popping up at various locations around the UK from January through to August.
A dedicated shopper marketing campaign will support all activity, aiming to further influence consumers at the point of sale.