Pantene, the world’s number one haircare brand from P&G, has launched Pantene Pro-V 3 Minute Miracle Conditioner in the UK.
The range is designed to provide treatment for damaged hair in just three minutes. The launch of conditioner is being supported by a marketing campaign featuring pop star and Pantene brand ambassador Ellie Goulding.
The Miracle range has been used by more than 25 million women around the world and has won ten beauty awards.
Jo Vaughan, haircare brand manager for P&G, said: “Retailers sometimes underestimate the opportunity hair care offers when it comes to growing sales. Via our category management tool, we’re helping provide advice on which hair care products to stock and where. For example, we know that customers prefer to buy different types of hair care product (e.g. shampoo and conditioner) from one brand. The new Pantene Pro-V 3 Minute Miracle range means shoppers now have the option to buy a more intense conditioner from the number one haircare brand.”
Pantene Pro-V 3 Minute Miracle Conditioner is available now in four variants; Repair & Protect, Smooth & Sleek, Volume & Body, and Colour Protect (rrp £2.99).