Pantene, the world’s number one haircare brand, has launched a new hair care collection using micellar water.
The new Pro-V Micellar Cleanse and Nourish range uses soft water and natural oils to help treat hair. Micellar is often used in cleansing products to help protect skin against pollution.
The range will be available as a shampoo, conditioner and foam.
Jo Vaughan, haircare brand manager for P&G, said: “It’s important that we continue to react to consumer insights and shopper trends to innovate the category. The launch of our Micellar collection is a strong addition to the range of shampoos and conditioners, not only because of the science behind the product but also because it responds to the rising popularity for micellar based products.
The full Pantene Pro-V Micellar Cleanse & Nourish collection is available to the convenience sector now (rrp £2.99)