Procter & Gamble has relaunched its Shelf Help category management website to better support convenience retailers who want to grow their laundry, health & beauty, homecare and baby category sales.

The site can now be accessed on any device and encompasses Shelf Help merchandising principles and practical advice including planograms, top tips and shopping lists.

It also features a host of new case studies and videos from leading convenience retailers who have grown their sales.

Sukh Gill, of Nisa Burton on Trent said: “Since the introduction of the Shelf Help project we have seen a genuine uplift in sales and consumers purchasing new products which we previously would not have stocked. I would recommend retailers review their own fixtures in line with the Shelf Help advice to see if they can maximise their growth by tightening their range and offering consumers the right products and pack sizes.”

Becky Spencer, category manager for Shelf Help added: “Whilst the website looks and feels brand new, with some brilliant new content and insight, the core principles and top tips haven’t fundamentally changed and continue to work really effectively. It’s very simple for convenience retailers to grow their categories by concentrating on their core ranges and displaying them correctly.”

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