BAT is reducing the size of its Pall Mall rolling tobacco pouch from 12.5g to 11g and reducing the gram for gram price.
The move, BAT claims, would make it even better value than before.
The change was in direct response to in-depth focus group research which revealed that adult smokers wanted a quality RYO product priced under £3.00.
Pall Mall’s 11g RYO pouch will initially be available nationally in price marked packs (PMPs) from August and in non-PMPs from October.
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