Mondelez International has unveiled new look packaging across the Cadbury Dairy Milk range.

The new design uses bright colours and playful imagery to inject more fun into the products and improve their stand out on shelf. Packs will also feature a QR code, which links to a humorous video clip.

Cadbury is currently on TV with its first ever festive advertising campaign, which will run until January 3. The 60-second advert is airing during popular prime time shows, such as Coronation Street and X Factor.