Swiss dairy supplier Emmi has announced the launch of Ooola Secrets, a new chocolate mousse dessert and permissible indulgent treat.
Available in two variants, Ooola Secrets contains a hidden delight within the 60g pots – the Chocolate and Raspberry Mousse features chocolate chips, while the Triple Chocolate Mousse has a liquid Caramel core. The little pots of indulgent mousses offer the balance of a low-calorie (less than 90 calories) everyday treat produced with quality ingredients.
Emmi, the largest Swiss milk processor, aims to position Ooola Secrets as a permissible everyday sweet treat. Targeting adults aged 25-44 years-old, the premium product is served in packs of three.
The launch will be supported by an integrated marketing plan, including above the line advertising, PR, social media engagement and sampling.
Ooola Secrets will be available from November in Costcutter, P&H and Independent stores nationwide, with an RRP of £2.39 for a 3 pack (3x60g).