The Onken brand has targeted the food-to-go market with its Porridge2Go (rrp £1.25).
Available in a 150g pots, the product offers a simple combination of oats and semi-skimmed milk and is available in classic or apple flavour.
The product taps into the growing consumer demand for healthy, feel-good breakfasts to be enjoyed on the go. The products are slightly sweetened and aim to offer a healthier alternative to existing instant ambient porridge variants.
Laura Grove, head of marketing at Emmi UK, said: “We’ve developed a convenient breakfast product that is low in sugar with slow release energy, without compromising on taste. Onken Porridge2Go is a first to the market, and the chilled food-to-go fixture, with the ingredients already mixed and ready to enjoy hot or cold. We’re always listening to consumer feedback, so we’ve created a product that taps into the trend for a healthy breakfast option for the food-to go shopper mission.”