Vitamin Well Limited is launching its Swedish Nocco low-carb drinks and Barebells protein snacks and drinks in the UK.
Nocco is an amino acid enhanced drink containing a mix of vitamins and minerals. The range is includes four flavours: Tropical, Red Berries, Pear (Caffeinated Version) and Citrus & Elderflower (Non Caffeinated) (rrp £2.49).
Barebells is a range of protein-enriched and low-sugar milkshakes (rrp £2.49) and bars (rrp £2.49), as well as a low-lactose protein pudding range (rrp £1.99).
The milkshakes offer 24g of protein in a bottle and come in strawberry, banana and chocolate flavours.
The bars provide 20g of protein and no added sugar and flavours include: Salty Peanut, Cookies and Cream, Caramel Cashew and Coconut-Choco.
The Puddings offer 20g of protein and no added sugar and the flavours in the range are: Strawberry Supreme, Creamy Vanilla, Coconut Dream and Double Chocolate.
Matt Hollier, managing director at Vitamin Well UK & Ireland, said: “Traditionally, BCAA enhanced drinks have only been found in the specialist sport and fitness channel. Nocco will be meeting the demand for ‘on the go’ sports nutrition function that actually tastes great.
”Nocco and Barebells offer incremental value growth by bringing new health conscious consumers into traditional categories like energy drinks and protein bars.”