Premium flavoured cider brand Old Mout is bringing consumers a new pack for summer sharing occasions.

The new 10x can packs (RRP £11) are available across three of its flavoured ciders - Kiwi & Lime, Strawberry & Pomegranate and Passionfruit & Apple and a four pack Kiwi & Lime - to help retailers target these shopper occasions throughout summer and beyond.

The new skus are ideal for barbecues, picnics and parties throughout the summer. With 330ml cans the fastest growing format across beer and cider, adding £78million to the category within the last year (Nielsen data to w/e 29.04.17), the new packs are set to boost sales in store as shoppers look for quick and easy sharing solutions within the cider category.

Featuring a grab-handle, the ten packs of Old Mout cans will also solve the modern day conundrum of forgetting the bag-for-life.

Emma Sherwood-Smith, Heineken’s cider brand director, says: “Our new packs are 100% recyclable and have a grab handle that makes them easy to carry to spontaneous summer parties and barbeques.” 

“We recommend that retailers should stock up on the 10 pack and 4 packs this summer to attract new shoppers to the category and to drive additional sales over summer”.

The brand also recently unveiled a playful new £5m campaign targeting the naturally adventurous and driving consumers into store.