Old Mout cider brand is launching its fourth flavour, Pomegranate & Strawberry.
Pomegranate & Strawberry joins the current Old Mout range, which includes Summer Berries, Passionfruit & Apple and Kiwi & Lime. The New Zealand brand was launched in the UK last year.
Emma Sherwood-Smith, director of cider brands at Heineken, said: “New Zealanders are known for their adventurous and bold personalities, which is exactly the ethos that drives Old Mout. Pomegranate & Strawberry is exotic and unique and we know it will be a hit with consumers as they enjoy discovering new, interesting flavours.”
The new variant (4% ABV) is available from mid May in 500ml bottles.