Ocean Spray is teaming up with national conservation charity the Wildfowl & Wetlands Trust (WWT) to host the first ever Craneberry Fest – a celebration of the cranberry and the crane, the bird after which the fruit is named.

The event will run from November 30 to January 26 in nine WWT Wetlands Centres across the UK and will offer consumers the chance to try cranberry muffins, paninis and juice drinks. The partnership will be supported by a dedicated online and consumer press activity in support of the festival, including advertorials in women’s lifestyle magazines.

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