Ocean Spray has launched an on-pack promotion to support Cancer Research UK’s Breast Cancer Awareness Month.

By entering an on-pack code either online or by phone, consumers will have the chance to win one of 50 Harvest Bouquets being given away daily throughout October.

In addition, the firm will give £5 to the charity for every £25 Harvest Bouquet sold through Arena Flower’s online shop that month. The firm expects to donate over £50,000 to the charity during Breast Cancer Awareness Month. The brand is being backed by a £2m media campaign for the remainder of the year.

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