Ocean Spray’s Cranberry Original and Cranberry Light juice drinks are returning to chillers this month in 1l cartons.
Last year the juice drinks were replaced by 100% juice products, but the firm is reinstating them following consumer demand for more choice. The brand is also repackaging its 100% Juice cranberry blend, which was previously in a PET bottle, in a 750ml carton.
All products are priced at £1.99. “The launch of our 100% Juice range last year brought incremental younger, upmarket families to the brand but our consumers told us they still wanted the option of chilled cranberry juice drinks,” says Tara Levine, EMEA managing director at Ocean Spray International Services (UK).
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