Coca-Cola European Partners (CCEP) is rebranding its range of Oasis ‘Light’ soft drinks as ‘Oasis Zero’ from April 2017 and launch a zero sugar version of its Citrus Punch variant.
The refreshed new look ‘Zero’ range will better communicate the zero calorie and low sugar formula to increasingly health conscious young adult consumers, CCEP says. The drinks range will also remain free of artificial colours and include only natural flavourings.
The new Citrus Punch Zero flavour will encourage more consumers to choose a zero calorie variant and offer choice across top performing flavours with Citrus Punch the second top performing Oasis variant following Summer Fruits.
Oasis Citrus Punch Zero joins Oasis Summer Fruits Zero, which will be available in a new £1 PMP. The core Oasis range, which includes Summer Fruits, Citrus Punch and Mango Medley, will remain low in calories with 4.1g of sugar per 100ml.