Grace Foods UK is rolling out a £1 PMP for Nurishment Original, the UK’s No.1 nutritionally enriched milk drink (IRI December 3rd, 2016).

Running from mid-March for two months, Nurishment’s four best-selling flavours – vanilla, strawberry, chocolate and banana – will feature the £1 price mark.

“We know how price-sensitive shoppers are,” says Nyree Chambers, head of marketing at Grace Foods UK.

“The price mark promotion will not only reward existing Nurishment consumers, it will also attract new shoppers and accelerate Nurishment’s rate of sale.”

The promotion will be supported by wide-ranging social media.