Nurishment, the nutritionally enriched milk drink, is reinforcing its brand position with the launch of a limited edition, pricemarked pack.

The £1 pricemark will be available from May to June 2015, on cans of Nurishment Original in vanilla, chocolate, strawberry and banana flavours.

Nyree Chambers, head of marketing for Grace Food UK, said: “Pricemarked packs are becoming even more key for retailers as consumers continue to seek value, but without compromising on quality.”