Natural Balance Foods is helping retailers make the most of the trend for all things coconut with new Nākd Cocoa Coconut.
Cocoa Coconut (RRP £0.75 per 35g bar or £2.49 for a pack of four) is vegan-friendly, counts towards one of your five-a-day, plus is gluten, wheat and dairy free.
Cocoa Coconut will help to drive sales of the Nākd range, which is already the third biggest selling brand in the Cereal Bar category – worth £38.1m and growing at 12% (IRI Infoscan retail data to w/e 22.04.2017).
Nākd has achieved great success with recent launches of Carrot Cake, Lemon Drizzle and Peanut Delight, with these new flavours delivering a significant proportion of Nākd’s growth in the last 52 wks. Nākd is also the No 1 singles brand, with strong sales growth achieved on both the bar and Nibbles product formats.