Snack brand Nākd. is kicking off a new digital and out of home campaign to boost awareness and drive purchase among shoppers. Running now, the campaign consists of social media placements, host-read podcast adverts and out of home digital pieces across London stations, shopping centres and high footfall streets. The campaign is expected to generate a total of 135 million impressions (57 million for the out of home activity, and 78 million across digital placements).
On Blue Monday (15 January), Nākd. partnered with JCDecaux UK to run the very first, high-impact ‘‘Anamorphic’ display in London Waterloo station – the largest indoor advertising screen in Europe. This will be further amplified in train stations across the city and busy locations, including the launch of the first ‘3DOOH At Scale’ on digital screens in Westfield Stratford City and Westfield London shopping centres. The placements have been strategically positioned to inspire people to try nākd. on-the-go, as they look to start the year on a healthier note without compromising on taste.