Nigella Lawson will appear in the new Typhoo advert celebrating the personal tastes of the nation’s brew.
The advert sees Nigella guiding viewers through the different ways Typhoo drinkers take their tea.
Somnath Saha, CEO, Typhoo said: “The British love affair with tea is a serious business and we have been perfecting ours since 1903, helping our tea drinkers enjoy their perfect cup of Typhoo. We’re so happy to have Nigella – a genuine Typhoo lover – working with us again. We all know the perfect cup of tea is a very personal thing and everyone’s taste is different. This campaign celebrates those subtle but significant preferences.”
The full 30 second advert debut on May 12.