Nestlé is bringing the Wonka brand to life with a new range of chocolate bars. The range comprises Millionaire’s Shortbread and Chocolate Nice Cream in single bar and 100g block varieties and a Crème Brulee block.
The bars are priced at 60p and the blocks retail at £1.29. The single bars will be available from August 26, while the blocks will be available from September 23. The launch is being supported by a £3.6m marketing investment, including digital activity and a TV campaign, which kicks off on September 16.
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