Vimto Soft Drinks is to add a new blackberry and apple flavour to its Weight Watchers RTD range.
The 500ml drink (rrp: £1.15) contains just 1% of the recommended daily calorie and sugar intake and is available to order from the end of August.
The range has seen sales growth of 70% over the last quarter thanks to an increase in in health-conscious consumers looking for an alternative to water. The launch of the new flavour will be supported by POS and two for £1.40 - £2.00 category promotions in selected retail outlets, including Nisa and Costcutter.
Tel: 01925 220 122