Heinz has launched a range of soup croutons to help boost sales in the category.
Sold under license by Chaucer Foods, the 40 gram bags will come in four flavours – mixed herb, cracked black pepper, tangy chilli and multigrain.
Grant Walsh, sales director for Chaucer Foods said: “Heinz Soup Croutons brings big brand recognition to Croutons in the soup aisle. This offering is about providing the retailers with a known brand to grow sales in the soup category and enabling the consumer to enjoy the soup occasion even more with a fit for purpose soup crouton.”
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