Halewood Wines & Spirits has launched a new Red Square Vodka pre-mix can range.
Available in pricemarked packs, marked at £3 for two cans (250ml, 5% ABV), the range comes in two flavours: Sloe & Lemonade and Toffee & Apple.
The flavours were developed following strong consumer reaction to Red Square’s new Sloe and Toffee Vodkas, which were launched last year.
The launch of pre-mix cans allows the brand to reach new audiences and a greater variety of occasions, such as summer and outdoor events. The firm believes pre-mixed cans appeal to a younger, and predominately female audience.
A spokesperson for Halewood Wines & Spirits said: “The Red Square cans will capitalise on increasing consumer popularity for both pre-mix cocktails and our new Red Square flavoured vodkas.
“The bold, colourful designs of the Red Square cans creates significant stand-out on shelf for retailers, and the convenience of the can format will help to drive consumer demand over the summer months.
“There continues to a high level of consumer interest in pre-mix cans, with an average growth of 17.7% across all brands with a 250ml serving, which Red Square will now be able to tap into.”