Britvic is hoping to stimulate the energy market with the launch of an energy version of Mountain Dew.

Amp Energy powered by Mountain Dew is designed to give consumers the citrus taste of Mountain Dew but delivering the power of extra caffeine, B vitamins and taurine. The drink is available in a 500ml can format with an rrp of £1.39.

A PMP will be available to support the launch at 99p. The launch will be supported with an in-store focused campaign and digital activity.

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