Cadbury has unveiled a new look for its hot chocolate drink range.
Appearing on shelves in January 2014, the contemporary new look aims to differentiate the range better and will be applied to drinking chocolate, Instant and Highlights.
Susan Nash, Trade Communications Manager at Mondelēz International, said: “We’ve improved differentiation between the SKUs in the range, particularly Highlights and Instant, so that customers can shop the fixture more easily. The new packaging launch provides the perfect opportunity for retailers to stock up for winter. The new design conveys the iconic stature of Cadbury acquired over its long heritage, while portraying a more modern feel, to appeal a range of customers.”