Pip & Nut has revealed new look packaging for its range.
The packaging refresh sees a focus on the brand’s B-Corp status, with digestible information about the sustainably-made nut butter.
A big focus for the brand remains on highlighting how Pip & Nut is sourced with quality ingredients, and the new packaging brings this to life for consumers with illustrations from Argentinian illustrator Bernardo Henning.
Pip & Nut’s refreshed packaging rolls out in all major retailers from June onwards.
The new packaging also features a simple colour-palette for each of the eight different flavours, making it easier for consumers to find their favourite flavour.
Founder and CEO Pip Murray said: “Our new packaging has been in the works for over a year and we’re super excited to see it go live on shelves from this month. Our use of quality, responsibly sourced ingredients is one of the top reasons customers choose Pip & Nut (alongside our great taste!) so we wanted our design to reflect these key principles. Plus, the new colour range makes it even easier for nut butter-lovers to pick and choose their favourite flavour from our growing portfolio.”
No comments yet