Mary Berry’s Foods is giving its dressings and sauces portfolio a new look ahead of the peak summer sales season.
Aimed at increasing standout on shelf and broadening the brand’s appeal to a wide audience, the new look range features updated labelling and clearer messaging.
Anne-Marie Cannon, brand manager for Mary Berry’s at brand owner RH Amar, explained: “We challenged ourselves to come up with a new look that would not just create improved stand-out on shelf but also drive sales at the point of purchase by inspiring shoppers of all ages to try our fantastic range.
“We found that our winning design created a real wow factor with all our key audiences. In particular, we were delighted to receive lots of positive feedback, including how we have created a new look and feel for the brand that is fresh, colourful and attractive, whilst also reinforcing the quality credentials for which the Mary Berry’s brand has become famous.”
The new look dressings and sauces will hit shelves from March, supported by a #NotJustForSalads social media campaign focusing on Vegetarian Week and National BBQ Week in May.
Mary Berry’s Foods is also introducing a new fruity pomegranate dressing that will roll out across the convenience channel later this year.