JTI has revealed a new pack design for its organic roll your own (RYO) brand Amber Leaf Signature Blend.

The pack colour has moved from green to grey across both the 10g 3-in-1 SKUs and 20g pouches with papers, with rrps of £3.81 and £7.32 respectively.

The new look will be supported by a trade press campaign and wholesale profit on return deals.

Amber Leaf Signature Blend launched in 2014 to answer a demand for 100% organically grown tobacco.

Jeremy Blackburn, JTI head of communications, said: “Amber Leaf Signature Blend is well positioned to meet the growing trend towards organically grown tobacco, with the new pack design strengthening the relevance of the brand amongst this group of existing adult smokers.”

For more information on Amber Leaf Signature Blend, retailers should speak to their local JTI representative or call the JTI Customer Careline on 0800 163 503 to arrange a visit.