Premier Foods is launching two additions to its cake on-the-go range: Cherry Bakewells and Orange & Cranberry Oat Slices (rrp 89p).

The new twin packs take it to a six strong range.

Sarah O’Neill, head of cake on-the-go at Premier Foods, said: “Following the initial launch of cake-on-the-go in April, we are seeing positive results and great feedback from our wholesale and retail customers. The introduction of these new flavours will help retailers attract a wider audience and with PoS available, we are working with customers to ensure the range is easy to merchandise, creating maximum impact.

“With the on the go market continuing to grow, our leading brands are perfectly placed to capture shopper attention whether they are purchasing a meal deal at lunchtime or choosing a snack to keep them going.”

The Cherry Bakewells twin packs come in shelf ready packaging for ease of display.

Retailers can email to order a free POS kit and display units.