Global Brands has extended the Hooper’s alcoholic beverage range to include a strawberry & elderflower variant.

Designed as an accompaniment to popular British desserts, the new flavour will sit alongside the existing Hooper’s range of dandelion & burdock, cloudy lemonade and ginger brew and is aimed at 25- to 45-year old drinkers.

It is available in 500ml bottles with an abv of 4%. The new product will be supported by a marketing campaign at the beginning of 2014 ahead of spring and summer which are expected to be its key sales periods.