Mr Freeze (Europe) is investing over £150,000 into freezepop brand Mr Freeze this year. A new limited edition 90ml orange and blackcurrant variant will join the brand’s existing portfolio, and the firm will be providing new point of sale materials. The investment also includes the introduction of a branded counter-top Freezer. The company is expecting to see a 10% sales uplift year-on-year as a result. Mr Freeze also has a new website featuring a members section where retailers can find their nearest supplier.