Princes is hoping to drive value into the corned beef category with a new range of added value variants that will remove the need for condiments.

Available now, the new corned beef range includes chilli, onion and mustard variants in 200g cans (rrp £1.99). The range is supported by in-store sampling and recipe development and promotion.

Princes marketing director Neil Brownbill said the new range was developed in response to changing consumer demands.

“As brand leader in the category we are trusted for our quality products, so we are in the perfect position to respond to the way people are consuming corned beef - giving them new variants that not only make their life easier when creating their favourite dishes, but also providing added meal inspiration,” he said.

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