Diet Coke is celebrating the launch of its new flavours, Exotic Mango and Feisty Cherry, with the launch of a £10m campaign featuring brand ambassador Holly Willoughby.

The brand has released images of the This Morning presenter showcasing the new products.

The launch of the pictures coincide with the arrival of Diet Coke’s new £10m marketing campaign, Because I Can, which will see the brand encourage fans to live their life unapologetically.

The campaign will include a new TV advert, airing from the start of this month, and new pack design as part of the company’s on-going brand refresh.