Sunblest has been re-launched with new-look packaging.
The revamp sees the roll out of bright, new packaging which better incorporates the Sunblest logo in order to communicate the “fun side of the brand”.
The new packs also carry the brand’s claim “From our mills to your table since 1956”.
Allied Bakeries category director Guy Shepherd said: “In a highly competitive category, the new packaging uses bright, standout colours, and will instantly draw customer attention which should give a real boost to the entire range. With price marked packs for scones and double chocolate muffins, there’s a great reason for retailers to stock these everyday treats.”
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