Aryzta Food Solutions, the instore bakery specialist, is adding a limited edition Strawberry & Cream Muffin to its Cuisine de France range.

The new muffin, available from June (rrp £1.09), is a light, strawberry-flavoured muffin with white chocolate chunks, real pieces of strawberry and a creamy vanilla frosting.

The Strawberry & Cream Muffin is available in cases of 30 and will be supported with eye-catching POS to draw shoppers to the fixture and increase basket spend.

Aryzta Food Solutions head of retail marketing Shane Vaughan said: “Strawberry and cream is a flavour intrinsically linked with summer. Whilst we can’t guarantee ‘summer’, we can guarantee that the addition of the Cuisine de France Strawberry & Cream Muffin will brighten retailers’ fixtures and boost sales this summer.

“The Sweet Bakery category continues to grow as shoppers are looking for permissible treats. We work closely with our retailers to develop exciting new products that helps their instore bakeries stand out from the competition.”

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