New Covent Garden is to launch a nine-week TV advertising campaign.

Spilt into two periods, the initial wave will run from November 5 for five weeks with the remaining four weeks airing in January. The campaign will focus on the brand’s fresh ingredients and will air when soup demand is at its peak.

The TV advertising is part of a £2m campaign that will also include digital poster ads on the London Underground.

Tel: 0113 248 0606

Topics