Carlsberg has launched a new global marketing campaign celebrating its three-year deal with the Barclays Premier League.

Featuring former football stars such as Robbie Fowler, Gareth Southgate, Marcel Desailly and Chris Kamara on a rollercoaster, the ad aims to capture the emotional ups and downs of the Premier League.

The advertisement, which kicks off in Denmark and Ireland before being rolled out across the rest of the world over the course of the football season, will be supported by print, outdoor, point of sale materials, packaging and digital activity.

Source: Carlsberg