Mondelêz International has unveiled a new Cadbury Eclairs variant.
Hazelnut Twist is available in pricemarked 130g bags at a launch price of £1. The product aims to attract new and younger consumers and the launch will be supported by a £2m UK marketing investment, including TV, outdoor, POS, in-store, and sampling activity. The Eclairs brand is worth £16m and growing at 2.4% year-on-year.
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