Mondelez International has combined Cadbury chocolate with cereal bites to create a new sharing snack.

Launching next month, Cadbury Crunchums are available in 105g bags and will be supported by a £1.3m UK marketing investment in 2013, including outdoor advertising, sampling, PR, social media, digital campaigns and in-store activity.

Cadbury brands have a 26.7% share of the chocolate bags category, which is now worth £378.4m and is growing at 16.5% year-on-year.

Rrp: £2.03

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