A peanut butter brand from the Netherlands is moving into the £69.6m UK market.
Calvé Peanut Butter, produced by Unilever, enjoys a loyal market in the Netherlands where it has 98% grocery store distribution.
The brands says the UK peanut butter market worth £69.6 million and growing in value at 11.4% year on year. A driving factor in this growth is an increased interest in healthy eating, as peanut butter is a source of protein, fibre, vitamins, minerals and unsaturated fats.
Calvé has been making peanut butter since 1948, and has proven itself not only in the Netherlands but in different cultures and countries including France, Spain, Italy, Turkey, the USA and China.
The distribution rights for Calvé products in the UK and Ireland are held by Pragmatic International Trading Ltd.
Pragmatic International Trading Ltd managing director Toni van Eijden said: “The peanut butter sector is growing because it fits in with modern lifestyles and is suitable for breakfast, lunch and as a snack. It appeals to customers of all ages, especially children and teens.
“With consumers becoming more and more health-conscious, we at Pragmatic International Trading see the opportunity to offer retailers a healthy and great-tasting peanut butter. Not only is Calvé an excellent alternative to the current options, its flavour and quality advantage makes it a strong contender to become the UK’s preferred peanut butter.
“Calvé Peanut Butter is a firm favourite in the Netherlands and other countries around the world, and will be a hit in the UK too. We have tested it with British consumers and the feedback we have received has been very positive.”
Calvé Peanut Butter will be available in Smooth, Crunchy and Light, which has 30% less fat than the other Calvé peanut butter spreads.
The peanut butters come in 350g jars (rrp £2.35 for the Smooth spread and £2.45 for the Crunchy and Light varieties).
The Calvé brand will be supported by public relations and social media campaigns during its launch in the UK and Ireland. Pragmatic International Trading will also be attending the National Convenience Show (http://www.nationalconvenienceshow.co.uk/) at the NEC Birmingham from April 18 – 20.
To contact Toni van Eijden, call 03330 124 864 or visit the Pragmatic International Trading website: http://pragmaticholdings.com/.