Nestle Waters UK has added a new 1.5l bottle to its Nestle Pure Life spring water.

The new bottles will be sold in packs of six and 12 as well as in single bottles. The new 1.5l bottles of Nestle Pure Life are available in the wholesale and convenience channels now (rrp 60p).

Nestle Waters UK sales director Sandy Madhar said: “Consumers are developing the habit for drinking more water, so as the brand continues to take off, we are excited to be able to extend our already popular range with the new Nestlé Pure Life 1.5l format. The range extension answers consumers demand for water, with the consumption of plain water having grown year-on-year, with the average person now consuming 44 litres of plain bottled water per year according to the Zenith UK Plain Bottled Water Report 2016.”

To celebrate the launch of the new size format of Pure Life, Nestle Waters UK will also be offering one lucky retailer the opportunity to win a branded fridge for their store. All retailers have to do is email with their store details and dimensions along with the phrase ‘Nestle Waters Fridge’ for a chance to win.

“Bottled water is the fastest growing segment within the £7.4bn soft drinks category and Nestle Pure Life is the fastest growing brand in the plain water market in terms of absolute volumes and has posted growth for the sixth month in a row,” added Sandy.