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Nestlé Cereals is launching its first ever Nesquik media campaign.

The new campaign promotes Nesquik’s non-HFSS cereal portfolio – Nesquik Chocolate, Nesquik Mix and Nesquik Choco Waves. The new advert will feature across digital video on demand channels Channel 4, ITVx and Sky and social media platforms including Facebook, Instagram and YouTube.

The media campaign will also be supported by shopper marketing and in-store retail activity throughout the year in major UK supermarkets, which will include cross-category activations alongside the Nesquik milkshake products and on-shelf marketing.

Head of marketing at Cereal Partners UK Sarah Fordy, said: “Nesquik is an iconic and much-loved brand that we’re delighted to showcase again in the UK with our exciting media campaign. The new campaign highlights everything that is so great about Nesquik – a tasty breakfast option that provides families with a fun start to the day. This new campaign reinforces our commitment to the Nesquik brand, having also added to the well-loved family brand with the launch of Nesquik Choco Waves last summer.”