Nestlé has added a new variant to its coffee range.
Nescafé Gold Crema is billed as a “smoother coffee to enjoy at any time of the day”. Crema is available in 100g (rrp £3.28) and 200g (rrp £6.48) jars.
The launch will be supported by a £2.8m marketing launch, including a TV campaign set to air in March. The ads will focus on the new variant as well as the entire Gold Blend range.
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