Premium potted fruit brand, Nature’s Finest has added a new Grapefruit in juice sku.
The 390g pots contain segments of grapefruit in juice with no added sugar (rrp £1.67).
The launch comes after research reveals consumers are looking for more convenient ways of enjoying healthy foods. Grapefruit is a source of vitamin C and is one of the most popular fruits to be consumed at breakfast, with sales increasing year on year.
Georgina Edmonds, marketing manager at Nature’s Finest, said: “New product development is an important initiative for us, and with current consumer trends pointing towards a need for healthy breakfast products, Grapefruit was a natural choice for us.”