Napolina has invested £1m in a TV and radio brand campaign.

Throughout November, Napolina will sponsor all weekday daytime programmes on the Food Network as well as running adverts on Smooth Radio.

The campaign will convey the brand’s ‘Bursting with Real Napolina Passion’ message. The November campaign will run alongside Napolina’s existing press advertisements which run in consumer food titles until March 2013.

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