Available from April 1, new Naked Pressed juices have been produced using the cold press technique which locks in the flavour and vitamins of fruit and veg. This also enables an extended shelf life compared to regular fresh juices.
Naked Pressed juices come in 250ml or 600ml formats in Bright Greens, Lively Carrot, and Bold Beets flavour (RSP: £2.29/ £3.79).
Sally Groult, senior innovation manager for Naked Juice said: “Our brand is all about the latest ingredients, convenience and premium taste, so we’re delighted to be introducing Naked Pressed into the chilled fruit juice category. Naked has also grown phenomenally since its launch in 2007, so we’re confident that Naked pressed will be a hit and inject value into the Cold Press segment.”
“We also know that consumers have their finger on the pulse when it comes to new juice trends (MMR quantitative study UK July 2016), so it’s important that we are continuing to offer the latest innovation, whilst putting our own ‘trendy’ twist on it.”