Nairn’s, the UK’s favourite branded gluten free producer (Mintel Free From Report 2017), has entered into the lunchtime eating category for the first time, with the launch of Gluten Free Flatbreads.
Made from gluten free, wholegrain oats, Nairn’s Gluten Free Flatbreads contain just 55 calories each and have a large surface area for generous toppings, making them a delicious alternative to a lunchtime sandwich, or as a healthy accompaniment to a soup or salad.
The new range comes in two variants: Original and Rosemary & Sea Salt (rrp £1.75 per 150g box).
Paddy Cronin, sales director at Nairn’s Oatcakes, said: “We’re thrilled to enter into a new category and offer our Gluten Free customers a tasty and healthy alternative to the current options. Much bigger than a cracker, but even more light and crispy, Nairn’s Gluten Free Flatbreads are the perfect lunchtime option for consumers who want something a little more substantial.
“As lifestylers, choosing to follow a gluten free diet, continue to boost the category, our Gluten Free range continues to grow from strength to strength – we’re adding to it all the time now that we have the capacity at our new state-of-the art gluten free bakery which opened last November. Our new Gluten Free Flatbreads are a welcome savoury lunchtime eating option to our extensive Gluten Free range and demonstrate our ongoing commitment to both our customers and driving innovation within the category.”